About this event
This webinar will clearly illustrate the ways that company owners and managers can identify hidden value in their business, grow and improve their profitability by inventively harnessing their creative assets and the intellectual property they create on a daily basis.
We will explore:
- What creative assets are
- How they go unrecognised (yet can prove to be game-changing)
- The importance of IP and how it can underpin growth
We will identify the four types of IP learning, and what part each can play in company development, as well as how to work with clients in fresh ways to ensure you benefit from any IP you help create.
You will walk away with:
- An ability to identify your business’s intellectual assets and property
- 3 top actions you can apply immediately to your business to generate a greater return from your intellectual/creative assets
Delivered by renowned expert, author and business consultant, Erica Wolfe-Murray.
About the Trainer
With a career spanning advertising, graphic and product design, licensing and tv production working on blue chip clients, Erica Wolfe-Murray has experience as both a creative head and FD.
In 2012 she founded innovation studio, Lola Media, which focuses on unearthing businesses’ assets and IP, developing new products/services to generate additional revenues from existing and new audiences.
A Design Business Association expert, Erica was voted in the top 50 of Enterprise Nation’s business advisors and is author of the 5* rated book ’Simple Tips, Smart Ideas’, a finalist in the Business Book Awards 2020.
More events you might like
Read moreDesign Management Professional Diploma - Information Session
Join Design Skillnet for an information session on the Design Management Professional Diploma programme’s background context, structure, content, and gain insights on how it can take your business and career to the next level.
Read moreCertificate in Design for Sustainability and Circular Economies
Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.
Read moreWhat Clients Think 2023
Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2023 ‘What Clients Think’ report.
Read moreRedefining Thought Leadership
Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face-to-face workshop on redefining your agency’s marketing approach from selling to drawing clients through Thought Leadership.
Read moreDesigns on Growth
An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.