Take five with John Gavin, owner and creative director of TrueOutput, a creative design studio based in Waterford City.
- The covid pandemic has impacted each and every business, for better and worse. What have been the most surprising lessons you’ve learned over the course of the past year?
Some things are not important. We’re all human and we should look out for each more. Mistakes will be made, but covid has increased this, particularly amongst suppliers.
- Networking is integral to creative enterprise and yet now it’s conducted through our screens. What advice would you give to anyone with Zoom fatigue or those who find it difficult to stand out in group video calls?
Make good, old-fashioned voice calls. They can be more spontaneous.
- TrueOutput offers innovative solutions to organisations concerning brand identity enhancement. What solutions where you looking to find in the Designs on Growth programme?
To get perspective on my business. To see the bigger picture and be clear of what we weren’t as much as what we were.
- Who are your design heroes, dead or alive?
My grandad – renaissance man, architect, painter, furniture maker, storyteller.
WFH – a blessing or a curse. Discuss.
I’ve paid my time working from home for stints over the course of my career. It can be fine for a time but I prefer the culture and tactile interaction of a small studio, (and the laughing too).
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