About this Event
Dataviz and infographic storytelling are fast-evolving graphic languages that are transforming design, data journalism and presentations. This online workshop provides an introduction to data visualisation’s potential as a storytelling medium as well as the principles behind the construction of effective and compelling visual displays of information.
The content is delivered through a mix of teaching, discussion, and exercises across two half-day workshops on consecutive days.
Attendees will work independently and in groups to address briefs with original visual solutions.
Topics covered include:
- The history and principles of data-driven storytelling
- Visual perception theory in practice
- The anatomy of an effective visual display of information
- Colour theory and usage
- Charting conventions
- The use of visual metaphors and semiotics applied to data encoding
- Linear and interactive storytelling
- Primary considerations: audience, purpose, medium
- An overview of selected digital tools
The main goal of this workshop is to provide the knowledge and practical skills necessary to develop a strong foundation on information design.
Poorly designed presentations of data slow down decision-making, mislead your audience and can ultimately damage your brand. This workshop combines theoretical instruction with exercises in sketching and storyboarding to provide a detailed understanding of different aspects of decision-making that go into the creation of an effective data-driven narrative (infographic or dataviz).
- Gain a clear understanding of why and how we visualise data
- Increase the sophistication of how to read and evaluate the effectiveness of visual displays of information, in order to create better briefs and/or give feedback effectively
- Learn how to maximise design for impact, understanding and memorability
- Identify best-fit solutions for data visualisation through a step by step process
- Build a vocabulary of terms to bring back into the workflow
Who Should Attend?
Designers, developers and those working with designers and developers*, seeking a deeper understanding of data-driven visual solutions.
The workshop is designed to allow group discussions and individual participation. It is ideal for people who are interested in telling stories through data.
*No formal design experience is required to attend this session. However, this workshop is directed at a professional design audience, therefore working with design professionals is an advantage.
What you need:
- Basic drawing materials (pencil, pen, etc.)
- A smart phone to snap pictures of your sketches
- Access to a video camera and video conference
Valentina D’Efilippo is an award-winning designer, author, trainer and occasional speaker. Her passion for visual communication and digital media has taken form in data visualisation, art direction, and interaction design. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and in 2013 she published The Infographic History of the World – a collection of more than 100 uniquely designed infographics.
Since 2014, Valentina has been teaching Masterclasses for the Guardian and the V&A. She has trained teams globally for clients such as Google, Pfizer, UBS, OPEC, United Nations ILO, and the NHS.
More events you might like
Join us for an information session on the Design for Sustainability and Circular Economies Certificate programme 2024.
Are your digital design skills holding you back? Master the key concepts and techniques of user interface design with this 3-month university-accredited programme in UI for Designers and Creatives, combining online learning and live webinars.
Are your content design skills holding you back? Master the key concepts and techniques of content design with this 10-week university-accredited programme in Content Design for Designers, UX/UI Professional and Creatives, combining online learning and live webinars.
A unique 4-month university-accredited programme in User Research for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
A day of exploring design; process, practice and culture with international speakers, panellists, discussions and Q&As for those leading or aspiring to successfully lead design teams and design studios to take a deep dive into the topics that matter most right now.
UX Tree is a mentorship programme focused on career development and the improvement of UX skills for mentors and mentees. The Programme provides guidance and support to mentees in developing or improving their professional skills in the field of UX Design and aims to bridge the gap between education and the workplace.
Join the course trainer Jeannette Naughton of the Designs on Growth programme for information sessions on the programme’s background and context, answer questions on the content, as well as share insights on how it can transform your business.
Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies.