About this Event
What does ‘strategy’ mean? What part does it play in your creative process and how can it be used to validate creative work and enhance the reputation of creative design in your organisation?
To some extent, good designers have always offered ‘strategy’. Understanding the business challenge, the brand, competition, target audience and having a clear rationale for all creative work is part and parcel of any good approach. However, the fact remains that many of us are under-selling our capabilities in these areas. This workshop explores how to more effectively package and articulate your strategic offer.
What you will learn:
- How to define ‘strategy’ within your approach.
- Ways to segment and package strategic services.
- The merits of an integral approach versus bolt-on.
- How to persuade others of its value.
About the trainer
Jonathan Kirk
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice.
Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
More events you might like
Read moreUX Tree – Applied Learning and Mentorship Programme in UX 2025 - Information Sessions
Join us for an information session on the UX Tree Applied Learning and Mentorship Programme in UX 2025.
Read moreProfessional Diploma in UX Design 2025
A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
Read moreProfessional Certificate in Designing for Accessibility 2025
As accessibility moves to the forefront of digital design, this practical, expert-led course equips UX and product professionals with the tools to meet legal requirements and build better experiences for all users.
Read moreProfessional Certificate in UI 2025
Are your digital design skills holding you back? Master the key concepts and techniques of user interface design with this 3-month university-accredited programme in UI for Designers and Creatives, combining online learning and live webinars.
Read moreProfessional Certificate in Content Design 2025
Are your content design skills holding you back? Master the key concepts and techniques of content design with this 10-week university-accredited programme in Content Design for Designers, UX/UI Professional and Creatives, combining online learning and live webinars.
Read moreProfessional Certificate in User Research 2025
A unique 4-month university-accredited programme in User Research for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
Read moreDesign Summer Sessions 2025
The Design Summer Sessions is a three-day festival of learning for designers and creatives, jam-packed with interactive and insightful webinar sessions for designers and creatives.
Read moreDesigners FORUMS
IDI’s Monthly Forums are all about giving you the opportunity to set your agenda to discuss the topics of most relevance to you with the people who understand most. The IDI’s Forums series give you a safe space to discuss the topics that are most pressing in your field of work, with others in the same position.
Read moreUX Tree - Applied Learning and Mentorship Programme in UX - 2025
UX Tree is a mentorship programme focused on career development and the improvement of UX skills for mentors and mentees. The Programme provides guidance and support to mentees in developing or improving their professional skills in the field of UX Design and aims to bridge the gap between education and the workplace.
Read moreProfessional Diploma in Service Design 2025
Gain a Professional Award in Service Design. Service designers create solutions for complex systemic and societal challenges, developing experiences that address the needs of a diverse range of stakeholders. The Professional Diploma in Service Design teaches the application of design methods, tools and thinking to sectors such as healthcare, technology, finance, transportation and education.