Intelligent Creativity: Owning & Monetising Assets & IP

This webinar will clearly illustrate the ways that company owners and managers can identify hidden value in their business, grow and improve their profitability by inventively harnessing their creative assets and the intellectual property they create on a daily basis.

We will explore:

• What creative assets are
• How they go unrecognised (yet can prove to be game-changing)
• The importance of IP and how it can underpin growth

We will identify the four types of IP learning, and what part each can play in company development, as well as how to work with clients in fresh ways to ensure you benefit from any IP you help create.

You will walk away with:

• An ability to identify your business’s intellectual assets and property
• 3 top actions you can apply immediately to your business to generate a greater return from your intellectual/creative assets

Delivered by renowned expert, author and business consultant, Erica Wolfe-Murray.

About the Trainer

With a career spanning advertising, graphic and product design, licensing and tv production working on blue chip clients, Erica Wolfe-Murray has experience as both a creative head and FD.

In 2012 she founded innovation studio, Lola Media, which focuses on unearthing businesses’ assets and IP, developing new products/services to generate additional revenues from existing and new audiences.

A Design Business Association expert, Erica was voted in the top 50 of Enterprise Nation’s business advisors and is author of the 5* rated book ’Simple Tips, Smart Ideas’, a finalist in the Business Book Awards 2020.