About this event
This webinar will clearly illustrate the ways that company owners and managers can identify hidden value in their business, grow and improve their profitability by inventively harnessing their creative assets and the intellectual property they create on a daily basis.
We will explore:
- What creative assets are
- How they go unrecognised (yet can prove to be game-changing)
- The importance of IP and how it can underpin growth
We will identify the four types of IP learning, and what part each can play in company development, as well as how to work with clients in fresh ways to ensure you benefit from any IP you help create.
You will walk away with:
- An ability to identify your business’s intellectual assets and property
- 3 top actions you can apply immediately to your business to generate a greater return from your intellectual/creative assets
Delivered by renowned expert, author and business consultant, Erica Wolfe-Murray.
About the Trainer
With a career spanning advertising, graphic and product design, licensing and tv production working on blue chip clients, Erica Wolfe-Murray has experience as both a creative head and FD.
In 2012 she founded innovation studio, Lola Media, which focuses on unearthing businesses’ assets and IP, developing new products/services to generate additional revenues from existing and new audiences.
A Design Business Association expert, Erica was voted in the top 50 of Enterprise Nation’s business advisors and is author of the 5* rated book ’Simple Tips, Smart Ideas’, a finalist in the Business Book Awards 2020.
More events you might like
Professional Diploma in Service Design 2025 - Information Session
An information session in partnership with NCAD for our Professional Diploma in Service Design, with Programme Director Dr Caoimhe Mc Mahon,
Professional Certificate in UI 2025
Are your digital design skills holding you back? Master the key concepts and techniques of user interface design with this 3-month university-accredited programme in UI for Designers and Creatives, combining online learning and live webinars.
Professional Certificate in Content Design 2025
Are your content design skills holding you back? Master the key concepts and techniques of content design with this 10-week university-accredited programme in Content Design for Designers, UX/UI Professional and Creatives, combining online learning and live webinars.
Professional Certificate in User Research 2025
A unique 4-month university-accredited programme in User Research for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
Professional Certificate in Designing for Accessibility 2025
As accessibility moves to the forefront of digital design, this practical, expert-led course equips UX and product professionals with the tools to meet legal requirements and build better experiences for all users.
Professional Diploma in UX Design 2025
A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
Professional Diploma in Design Leadership and Management 2025 - Information Session
Join Design Skillnet for an information session on the Professional Diploma in Design Leadership and Management programme’s background context, structure, content and gain insights on how it can take your business and career to the next level.
Professional Diploma in Service Design 2025
Gain a Professional Award in Service Design. Service designers create solutions for complex systemic and societal challenges, developing experiences that address the needs of a diverse range of stakeholders. The Professional Diploma in Service Design teaches the application of design methods, tools and thinking to sectors such as healthcare, technology, finance, transportation and education.
Professional Diploma in Design Leadership and Management 2025
The Professional Diploma in Design Leadership and Management has been developed for busy working professional designers and design function managers (not all design managers are designers) to empower them to take their careers to the next level and bring direct return on investment to their business.