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Managing Creatives: People Management Short Programme

May 17th, 24th and 31st 2023 9:30am-4:30pm
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Delivered online via Zoom

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100Archive, IAPI, Institute of Creative Advertising in Ireland (ICAD) and Institute of Designers in Ireland (IDI) members*: €349
Non-members: €449

Managing Creatives


(*Online. One day per week)

This 3-day online programme is a manager’s how-to for managing, leading and developing a high-performing creative individual or team, delivering the business results you have been looking for.

It is tailored for those currently managing creative individuals and teams (eg: with some current people management experience) or for those strating in a people management role. The aim of the programme is to impart a laser-sharp approach to getting the best results from and with your creatives and designers.

The workshop is designed using the latest neuroscience research into how we learn and how we retain and reuse learning in the normal flow of our work.

Book your place on the course

Programme Objectives

  • Appraise the significance of your role in delivering on the organisation strategy
  • Recognise how to unleash potential in your team to achieve business objectives
  • Enhance your leadership style to achieve impact and results
  • Identify where each member of the team is at in the employee lifecycle, to take ownership and responsibility to transition them for success
  • Demonstrate practical people management skills through structured skills practice using simple effective models (practice and feedback)
  • Develop one’s own and others’ resilience
  • Maximise learning & impact. Research tells us that learning solutions should be structured to enable optimal learning before, during & after the workshop

What you will take away

  • A fresh perspective on your role as a manager
  • A laser sharp focus on the skills to enhance your impact as a manager
  • Greater self & team awareness
  • Clarity on what you need to do to be an even more effective manager

What you will experience

  • A learning experience that is simple & easy to apply in the flow of your work
  • An engaging & challenging workshop
  • A laser-sharp focus on the 6 Manager ‘How To’s’
  • A disruption of your thinking about your role and how to be most impactful in it
  • An opportunity to discuss, explore & plan
  • Lots of skills practice & feedback

Skills you will develop

  • Systematic approach to achieving results
  • Clear line of sight
  • Team Development
  • Assessing performance
  • Impactful Feedback
  • Development planning
  • Performance Management -self & others
  • Coaching Conversations
  • Challenging the status quo for the best results
  • Get and keep your team on board
  • Critique your own leadership style vs High-Performance Leaders

This 3-day programme is scheduled to run on May 17th, 24th and 31st. To register your interest or ask any questions regarding the programme, please email

Book your place on the course.

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