Rotate your phone

Once that’s done you’ll be able to experience the Design Skillnet website perfectly.

Positioning your Agency | Jonathan Kirk

share
When:
Thursday April 30, 2020 09:30 - 10:30
Add to calendar
Where:

Online Webinar

View on map
share

The world as we’ve known it has changed, unrecognisably for many, and in many cases too, it will take a long time at best to arrive at a new normal, if ever in certain industry sectors.

With this in mind – where does your agency stand?  How well is your agency positioned are you to hit the ground running as the new reality emerges.

Where you need to refine your positioning, or do a complete pivot, our webinar on April 30th will address the key considerations.  

Register for the Webinar here

We’ve never seen anything quite like the current crisis but we have seen deep recessions and troubled times before. Some of the same rules apply. 

  • When times are tough the first thing an agency should do is to take a look at the current client base. Which clients are allies and advocates of your agency? This is the most fertile ground for proactive, business generating ideas. What ideas can add value to the client and your agency?
  • Do you have stand-alone strategic service or services that can be better packaged? (i.e. services that can be sold separately, not as part of a bigger project). Clients appreciate tailored, packaged workshops at this time, as opposed to being locked into bigger projects. These can be pragmatic and timely options for clients that urgently need to address particular needs and issues.
  • Have you explored off the radar targeting? These are areas that are off the radar of most agencies and that might be doing well in the current environment. There are certain niche sectors where it’s business as usual or who see this as an ideal time to address branding and design issues. How do you locate and reach them?

 

But what if it’s time for a more radical re-think because your market seems to have largely evaporated or your business is at the edge of survival?

  • How can you completely reposition your agency? It may be that you can hone your offer into a particular specialism or one particular part of your offer can be effectively amplified. 
  • When an agency is trusted by a client, it can be easier than you think to diversify into other areas. You may be simply making the client’s life easier. You already have their trust so what other services can you credibly offer them? Your skill base might be more elastic than you thought. 
  • How are clients dealing with the current crisis? What are their day to day anxieties and what is taking up their time? A better understanding of these questions can lead to better targeted, packaged offers. 
  • What about future planning? We will come out of this at some point, so clients are still looking at the future. What does the future look like for your clients and for your area of business, and what impact will the current crisis have on future initiatives? It may be hard to see it at this point, but is there an upside to the downturn? Do you have a constructive viewpoint that you can develop and share with clients?

Ticket price €95 and complementary for members.

Interactive webinar – limited places, booking essential.

Webinar link will be sent following registration .

More events you might like

Professional Diploma In UX Design Read more
Programme
Professional Diploma in UX Design 2024
Next Intake: March 5th 2024 6-month Programme

A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.

Professional Certificate in UI Read more
Programme
Professional Certificate in UI 2024
Next intake: Match 6th 2024 3-month programme

Are your digital design skills holding you back? Master the key concepts and techniques of user interface design with this 3-month university-accredited programme in UI for Designers and Creatives, combining online learning and live webinars.

Professional Diploma in Content Design Read more
Programme
Professional Certificate in Content Design 2024
Next intake: March 7th 2024 10-week programme

Are your content design skills holding you back? Master the key concepts and techniques of content design with this 10-week university-accredited programme in Content Design for Designers, UX/UI Professional and Creatives, combining online learning and live webinars.

Read more
Programme
Professional Certificate in User Research 2024
Next Intake: 7th March 2024 4-Month Programme

A unique 4-month university-accredited programme in User Research for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.

IDI Forums Read more
Event
Designers FORUMS
Next series: February - March 12pm-1pm

IDI’s Monthly Forums are all about giving you the opportunity to set your agenda to discuss the topics of most relevance to you with the people who understand most.⁠ ⁠The IDI’s Forums series give you a safe space to discuss the topics that are most pressing in your field of work, with others in the same position.⁠

Read more
Event
What Clients Think 2024
Friday 22nd March 2024 10 am -11 am

Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2024 ‘What Clients Think’ report, as well as trends over the last 10 years and how client issues have shifted.

Read more
Programme
UX Tree Mentorship Programme
Next Intake: September 3rd 2024 Duration: 4 months

UX Tree is a mentorship programme focused on career development and the improvement of UX skills for mentors and mentees. The Programme provides guidance and support to mentees in developing or improving their professional skills in the field of UX Design and aims to bridge the gap between education and the workplace.

Design Management Professional Diploma Read more
Programme
Design Management Professional Diploma 2024
Next intake September 2024 (10-month duration)

Developed for busy working professional designers and design function managers (not all design managers are designers) to empower them to take their business and careers to the next level.