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Attracting Clients

Thursday 11th May 2023 9:30am-12pm
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Delivered online via Zoom

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100Archive, IAPI, Institute of Creative Advertising in Ireland (ICAD) and Institute of Designers in Ireland (IDI) members* : €125
Non-members: €175

Attracting Clients Thought Leadership marketing

Don’t Sell. Draw Clients to You.

A practical workshop on how to market your design business using thought leadership, based on real client insights from the ‘What Clients Think’ Report 2023*.

We know that 88% of clients like to ‘discover’ a new agency rather than feel sold to (from Up to the Light’s ‘What Clients Think 2022’ report). Therefore, it’s all about how to draw clients to you, as opposed to conventional techniques of breaking down doors.

To win the market, studios, agencies and creative businesses need to up their game with efficient thought leadership or high-quality marketing content strategies.

This practical workshop will focus on developing your studio’s/agency’s voice leveraging your brand authority and creating content to position your business in a way that will attract clients to you – like moths to a flame!

Using best-in-class thought leadership techniques, based on real client insights, you will learn:

  • How to develop a more effective, joined-up approach to your studio’s/agency’s marketing content.
  • How to create a measurable approach so that you can see a return on investment.
  • How to ensure that the agency develops a distinctive and authentic voice that reinforces its positioning.
  • How clients are viewing this type of content, what attracts their attention and what turns them off.
  • Examples of worst and best-in-class marketing content from agencies.

Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for an exclusive online workshop on redefining your agency’s marketing approach from selling to drawing clients to you through Thought Leadership, based on client insights from the 2023 What Clients Think Report*.

Limited places so book your workshop ticket today!

*Authored by Up to the Light, the What Clients Think Report 2023 is a highly influential industry report and a revealing annual barometer of the client/agency relationship across different markets and levels of seniority, packed with invaluable facts and insights, based on 650 client interviews conducted on behalf of agencies.

About the trainer

Jonathan Kirk

Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.

For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.

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