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Redefining Thought Leadership

Thursday 16th February 2023 10:30 am -1 pm
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Delivered in person face to face in Dublin Chamber

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100Archive, IAPI, Institute of Creative Advertising in Ireland (ICAD) and Institute of Designers in Ireland (IDI) members* : €215
Non-members: €295

redefining thought leadership workshop

We know that 88% of clients like to ‘discover’ a new agency rather than feel sold to (from Up to the Light’s ‘What Clients Think 2022’ report). Therefore, thought leadership or high-quality marketing content is a really important area for all agencies.

It’s all about how to draw clients to you, as opposed to conventional techniques of breaking down doors.


What you will learn:

  • How to develop a more effective, joined-up approach to your agency’s marketing content.
  • How to create a measurable approach so that you can see a return on investment.
  • How to ensure that the agency develops a distinctive and authentic voice that reinforces its positioning.
  • How clients are viewing this type of content, what attracts their attention and what turns them off.
  • Examples of worst and best-in-class marketing content from agencies.

Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face-to-face workshop on redefining your agency’s marketing approach from selling to drawing clients through Thought Leadership on Thursday, 16th February, 10:30am-1pm.

A practical workshop that can be booked, directly after his ‘What Clients Think’ Report 2023 Preview and insights.

Limited places so book your workshop ticket today!

About the trainer

Jonathan Kirk

Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.

For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.

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