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Service Design Diploma

February 26th 2021
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Delivered remotely

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Members: €1499

Service Design Diploma

Programme Duration

12-week programme


When are the next workshop dates?

26th February 2021

Register your Interest


Who is it for?

Whether you work in a corporation, a government, an SME or a start-up, this course offers everything you need to improve – or revolutionise – the products and services you offer. You will gain new skills to help you facilitate workshops, conduct design research, sense-make data, run projects, and prototype. Along the way, you will gain a deeper understanding of how to design content within your service, embed service design thinking in your organisation, and change the way your team works. The aim: to adopt a more hands-on and human-centred approach – building success for your organisation.

As organisations try to adapt to the ever-increasing needs of customers, they find that meaningful change requires more than identifying a problem and coming up with solutions; it requires a deep understanding of what customers really care about. 

In order to get better at identifying and solving problems, organisations need to cultivate new skills and mindsets to help them close the gap. It has been found that organisations that invest in design-led approaches outperform those that don’t.


Application deadline for February 2021 programme intake is Monday 15th February 2021. Please get in touch via


Developed by This is Doing, the programme is delivered in real-time to encourage interaction between tutor and students and facilitate learning. Recorded versions of both lectures and workshops are available for up to 90-days after the course.

All attendees will receive a This is Doing Certificate  by the Service Design Network accredited master trainers, based on attendance.


Structure & Format

This 3-month (12-weeks) part-time course is a mix of real-time, online lectures and workshops paired with office hours to provide one-to-one support.

Workload & assignments

Whilst attendance is expected to allow us to cover the material within the course, it also gives you the best chance to learn. A small number of assignments are given at the end of each class, that should not exceed 30-45 minutes.


Introduction to Service Design, Introduction to Design Research, Conducting Research, Reviewing Data, Personas and System Maps, Journey Mapping Essentials, Journey Mapping & Enhanced Territory Mapping, Content Design, Prototyping 1, Prototyping 2.


Course Dates

February 26th 2021 

  • Introduction to Service Design

March 5th 2021

  • Introduction to Design Research

March 12th 2021

  • Conducting Research

March 19th 2021

  • Reviewing Data

March 26th 2021

  • Personas and Systems Maps

April 9th 2021

  • Journey Mapping Essentials

April 16th 2021

  • Journey Mapping & Enhanced Territory Mapping

April 23rd 2021

  • Content Design

May 7th 2021

  • Prototyping 1

May 14th 2021

  • Prototyping 2

May 21st 2021

  • Facilitation

June 4th 2021 

  • Facilitation

Please contact us directly on  to discuss your interest and for membership options.

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