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The Future of Work: Future-proofing your business and your career

Tuesday, June 28th, 2022 12pm-1.30pm
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Members of IDI, ICAD, 100 archive, IAPI* (subject to eligibility): FREE

The Future of Work Russell Beck

Grab 90 minutes to prepare for and steer your future with Russell Beck, Director of Inspiration at ImagineThinkDo.

The world is changing and changing at an ever-faster rate and it is affecting how creative businesses work.

What seemed like science fiction only a decade ago today seems almost dated. On the one hand, our increasing life expectancy means we cannot afford to retire until our 70s or even 80s, and yet, on the other hand, the Chief Economist at the Bank of England states that 47% of jobs are at risk of automation. How does a 50 or 60-year career even begin to make sense?

Whilst for each of us as individuals that may be challenging, everything is changing for employers as well. Globalisation, technology, brands, changing consumer choices, politics and the pandemic are all threatening business. It is all up in the air, it is all happening at once and it is happening to all of us. From any perspective, whether running your creative business or working in-house, we need to understand what is happening and prepare ourselves for what is coming next.

This session will enable you to appreciate how the world is changing and how these changes will impact you and your creative business. Briefly reviewing the six global megatrends that are disrupting, creating and redefining the world of work, Russell will then provide some answers to ‘so what does that all mean, how can we future-proof ourselves?’. For every answer offered Russell will give you real-world examples of where the future is already playing out; as the science fiction writer William Gibson said 30 years ago “The future is already here, it is just unevenly distributed.”


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About the trainer

Russell Beck


Russell Beck is a widely acknowledged thought-leader across people management and leadership.

He brings an engineer’s desire for knowledge, an inquisitive need for evidence and a belief that things can be better with an inspirational, passionate and charismatic style.  He connects dots in informative and novel ways to challenge organisations and leaders to think differently about and to take tangible actions to unlock the potential and productivity of their most expensive asset, their people.  


His company, ImagineThinkDo is a specialist people strategy consultancy that inspires and challenges leaders to think differently about their people’s agendas and helps turn those thoughts into action


Russell draws on a diverse background having worked as an engineering project leader in 26 countries, as a Managing Director of a £120m turnover outsourcing business, and as a global people strategy consultant.  

Russell delivers conference keynotes, ‘inspire and challenge’ talks and interactive workshops, including the 2020 Design Leaders Conference, hosted by Design Skillnet.  He has lectured at the Cambridge University Judge School of Management, UCSD and Nottingham Trent University and has worked with executives of many organisations including Top Employers Institute, dnata, Bionical EMAS, SafeLives and others.  


His key topics of interest include:

  • The future of work – future-proofing your business and your career
  • Overcoming the great resignation
  • High performing teams
  • Leadership and management after Covid
  • Meaning and Purpose – embedding the ‘why?’
  • Productivity, wellness and sleep – what you and your business can do about it
  • The challenges and opportunities of a multi-generational workforce


Russell has a 1st class degree in Electronics and Communication Engineering, a Masters in research (both from Bath University) and a Diploma in Business Studies from Henley Business School.

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