Up to the Light’s ‘What Clients Think’ report is an eagerly anticipated annual snapshot of the client/agency relationship based on 600 client interviews conducted on behalf of agencies. Now in its 8th year, the 2022 report is based on 600 client interviews conducted on behalf of agencies, the highest ever number. In a rollercoaster year characterised by constant uncertainty about the future, find out how clients are coping and, crucially, what they want from agencies. What do they really think about agency new business, pitches, creativity, value for money and client relationships? The report is an invaluable source of information, evidence and insight for agencies.
Join us on Thursday 17th February when Jonathan Kirk will give us an exclusive preview of the report’s highlights.
Limited places so book your ticket for What Clients Think 2022 preview today!
About the trainer
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice.
Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
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