As an agency, you are in the business of selling your expertise; but so are your competitors.
New marketing channels mean the war on agency content is real and regular content marketing just isn’t enough. How can you stand out from the crowd and win the market?
Positioning your agency as a thought leader in your industry is the most impactful way to showcase your expertise in your niche, build trust in your credentials, grab the client’s attention, uplift your agency’s reputation and stand out from your competitors.
Thought leadership is the cornerstone of any agency’s content and brand marketing strategy success. An efficient thought leadership strategy is a powerful tool to:
- Strengthen your brand authority and reputation – Be recognised as an inspirational, trusted professional and go-to resource
- Increase lead generation – Gain awareness among your target audience, drive traffic to your website and generate more client leads, talent and business partnership leads as a result.
- Boost sales and customer retention – Provide value to your target audience, improve social proof, boost engagement online, nurture relationships with a dedicated audience
In this webinar, agency new business and marketing strategist Lucy Mann will help you unlock the wizard power of a true thought leader. Lucy will cover the following topics:
- How do you decide what to be known for?
- How can you create an impact in an overcrowded market?
- Based on marginal gains thinking, techniques that everyone in the agency can start adopting today
Book your ticket
About the trainer
Lucy Mann – GunPowder Consulting founder – is an agency new business and marketing strategist and mentor. Creator and host of the Small Spark Theory® podcast and a DBA accredited expert, Lucy supports quietly brilliant independent agency leaders to attract, win and grow game-changing client relationships.
More events you might like
Designs on Growth 2025 - Information Session
Join us for an information session on the Designs on Growth programme 2025.
Certificate in Design for Sustainability and Circular Economies
Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies.
Designs on Growth
An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.
Professional Diploma in UX Design 2025
A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
Professional Certificate in Content Design 2025
Are your content design skills holding you back? Master the key concepts and techniques of content design with this 10-week university-accredited programme in Content Design for Designers, UX/UI Professional and Creatives, combining online learning and live webinars.
Professional Certificate in User Research 2025
A unique 4-month university-accredited programme in User Research for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.
What Clients Think 2025 Preview
Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2025 ‘What Clients Think’ report, as well as trends over the last 11 years and how client issues have shifted.
Professional Certificate in Service Design 2025
The Service Design programme seeks to empower students from fields such as design, business, sociology, systems thinking, education, banking, technology and the public sector to shape the services of the future through design thinking and doing.
The course will not only provide students with the core principles of Service Design, but will also equip them with practical experiences, tools and the theory necessary to excel in their future career.