Up to the Light’s ‘What Clients Think’ report is an eagerly anticipated annual snapshot of the client/agency relationship based on 600 client interviews conducted on behalf of agencies. Now in its 8th year, the 2022 report is based on 600 client interviews conducted on behalf of agencies, the highest ever number. In a rollercoaster year characterised by constant uncertainty about the future, find out how clients are coping and, crucially, what they want from agencies. What do they really think about agency new business, pitches, creativity, value for money and client relationships? The report is an invaluable source of information, evidence and insight for agencies.
Join us on Thursday 17th February when Jonathan Kirk will give us an exclusive preview of the report’s highlights.
Limited places so book your ticket for What Clients Think 2022 preview today!
About the trainer
Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.
For the last 11 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 680 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.
As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.
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