Online | Fit to your Schedule | University Accreditation | Industry-approved
Commencement Date: March 7th 2024.
Build a rewarding career in content design.
Learn the skills you need to build a rewarding career in content design with a globally recognised, industry-approved qualification.
Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry.
Why take this course and get certified in content design?
Work in a high-growth industry:
- Be in demand: Certified qualifications will help you stand out in a fast-growing industry
- Broaden your opportunities: Optimise your skills to get hired at leading companies
Do meaningful and rewarding work:
- Build a career with impact
- Design content experiences that will influence users worldwide
Credibility and confidence:
- Get qualified. Earn a university credit-rated certification approved by industry leaders
- Gain the confidence you need to succeed. UX Design Institute mentors, career advisors and the student community will support you all the way
Duration: 10 weeks, self-paced
Get certified in 10 weeks following a flexible, structured learning path.
Delivery: Fully online
The course is delivered entirely online, including on-demand video, mentoring, and support.
Assessment: Exam and projects
Before getting certified, you’ll be assessed during a 60-minute online exam.
Programme and syllabus:
What’s covered in the course*
These are the nine comprehensive modules in the course that cover all aspects of best practice UI design:
Introduction to content design
Principles of good content design
Voice, tone and style
Understanding your users
Writing for interfaces
The product mindset
AI for content design
Working in content design
*scroll down for details on each module.
Who is it for?
This course is for creatives who want to enhance their skills for the digital world and stand out in the vibrant content design industry:
- UX and UI Designers who want to become more rounded professionals
- Content Designers looking for a formal qualification that validates their expertise
- Digital Marketers who need content design skills to succeed in their roles
- Anybody with a writing, content or design background looking for a creative tech job
University credit-rated, industry-approved:
The content design course is credit-rated by Glasgow Caledonian University via the UX Design Institute and has been reviewed and endorsed by leaders in the tech industry, which means the course meets the highest possible educational standards part of the European Qualifications Framework, a globally recognised mark of quality.
It covers everything you need to become a certified content design professional.
A structured programme packed with high-definition short, sharp video lectures, webinars with industry experts, UX Insiders live events on the industry landscape.
Hands-on projects for your portfolio:
Expert guidance & mentoring:
As well as course support via the UX Design Institute‘s Student Success team, World-class Course mentor, Career coaches, Student community to collaborate, share tips and build connections via lively student Slack channels and a comprehensive student handbook.
Deadline for applications: March 6th 2024.
Design Skillnet’s subsidised government-funded rate*: €1045.
Full Retail Rate: €2050
Instalment payments are available.
Do you have a question?
Do you have a question about the programme’s content, structure, or eligibility? Want to enquire about other intakes?
Register your interest for this programme to book a call with our advisory expert, put your questions to the team and be the first to hear about the next intake or similar programmes.
*Subject to eligibility. Design Skillnet offers co-funding (subsidy) on this programme to members of IDI, ICAD, IAPI and 100 Archive, based in ROI, working in the private sector.
About UX Design Institute
The UX Design Institute is setting the gold standard in UX education across the globe. Formerly known as UX Training, they have trained thousands of digital professionals across the globe and helped them pursue successful careers in UX design. Their alumni now work as UX designers with some of the world’s leading companies; Google, Facebook, IBM, Aer Lingus, Accenture, Vodafone, Virgin, Dell, Three, WorkDay and many more.
Design Skillnet training focuses on helping designers and creatives in their careers and their businesses to up-skill their teams and attract and service clients in a rapidly changing commercial landscape.
This module will provide you with a broad overview of the world of Content Design. You will begin by understanding the importance of content design in the digital era. You will also be introduced to some of its fundamental concepts. You’ll learn about what content designers do and how they fit into organisations.
• The mission of content design
• What is content design?
• Beyond the user
• Content design or UX writing?
• The content designer’s role
This module focuses on the six principles of good content design. You will explore these principles through the lens of real- world examples to gain a firm understanding of their application and the different challenges associated with each one.
• Principle 1: Clear
• Principle 2: Accurate
• Principle 3: Context- sensitive
• Principle 4: Transparent
• Principle 5: Cohesive
• Principle 6: Inclusive
• Assessing content design
In this module, you’ll learn about the importance of voice, tone and style while creating a personality for your product or service. You’ll learn how to define each of these concepts and how to leverage them to create a compelling experience for your users.
• Understanding voice
• Understanding tone
• Understanding style
• Documenting voice, tone, and style
This module takes an in-depth look at user research in content design. We begin with a look at the importance of user research for content design. You will then learn about the different research methods that are available to you as a content designer.
• Types of research
• Three stories about research
• Depth interviews
• Online surveys
• Survey deep-dive
• Card sorting
• Conversation mining
• Internal research
• Conversational sketching
• Mapping content needs to the journey
In this module, you’ll explore key design components such as buttons, lists, and notifications, learning best practices for writing microcopy for these element types. You’ll also learn how to make your content accessible.
• Design components
• Writing for buttons
• Writing for lists
• Writing for notifications
• Design patterns
• Writing for forms
• Writing for empty states
• But, is it accessible?
This module looks at ways to embed content into the product development process. You’ll learn about design systems and how you can contribute to them effectively to scale the impact of our work as a content designer. You’ll also get introduced to product design tools like Figma.
• Design systems
• Reviewing design systems
• Design tools
• Asking for feedback
• Considering SEO
In this module, you’ll learn key techniques for testing the effectiveness of your content. We start by exploring methods for testing interface content, include usability tests and A/B tests. Next, you’ll learn how to assess longer pieces of content for readability and clarity.
• Testing interface content
• Usability testing
• A/B testing
• Testing content on its own
• Cloze testing
• Comprehension testing
• Highlighter testing
In this module you’ll learn about the practical applications of AI tools like ChatGPT for content design. You learn how to get the most out of AI with prompt engineering. This module will also teach you how to accelerate your content design workflow by integrating AI into your day-to-day methods. Finally, we’ll cover the ethical implications of using AI.
• AI for content design
• Prompt engineering
• Supercharging your workflow
• AI and Ethics
In this final module, you’ll learn valuable tips for becoming a content champion within your organisation, and how to build your profile as a content designer. You’ll get advice from experts on the skills a content designer needs and what your portfolio should include.
This closing module will prepare you to continue exploring and growing in the dynamic field of content design.
• Being a content champion
• Ask the experts: Working in content design
Learn how to prepare designs for presentation and handover.
There are four projects that you’ll need to complete as part of your studies:
• Assessing content design
• Conversation mining
• Cloze test
• Writing interface copy
Get assessed on your knowledge through a final exam.
You will be eligible to sit the exam when you’ve completed all lessons and submitted your projects. Once all projects have been submitted, you will receive an email with a link to register for the exam.
You’ll also get invited to our Exam Hub, which includes lots of helpful information on sitting the exam.
The exam is 60 minutes long and is administered online. It contains 60 multiple choice questions, covering material from each of the 9 core modules.
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IDI’s Monthly Forums are all about giving you the opportunity to set your agenda to discuss the topics of most relevance to you with the people who understand most. The IDI’s Forums series give you a safe space to discuss the topics that are most pressing in your field of work, with others in the same position.
Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2024 ‘What Clients Think’ report, as well as trends over the last 10 years and how client issues have shifted.
If you are interested in securing a place on this course, please fill in the application form to the right.