About this Event
What does ‘strategy’ mean? What part does it play in your creative process and how can it be used to validate creative work and enhance the reputation of creative design in your organisation?
To some extent, good designers have always offered ‘strategy’. Understanding the business challenge, the brand, competition, target audience and having a clear rationale for all creative work is part and parcel of any good approach. However, the fact remains that many of us are under-selling our capabilities in these areas. This workshop explores how to more effectively package and articulate your strategic offer.
What you will learn:
- How to define ‘strategy’ within your approach.
- Ways to segment and package strategic services.
- The merits of an integral approach versus bolt-on.
- How to persuade others of its value.
About the trainer
Jonathan Kirk
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice.
Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
More events you might like
Read moreDesign Management Professional Diploma - Information Session
Join Design Skillnet for an information session on the Design Management Professional Diploma programme’s background context, structure, content, and gain insights on how it can take your business and career to the next level.
Read moreCertificate in Design for Sustainability and Circular Economies
Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.
Read moreWhat Clients Think 2023
Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2023 ‘What Clients Think’ report.
Read moreRedefining Thought Leadership
Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face-to-face workshop on redefining your agency’s marketing approach from selling to drawing clients through Thought Leadership.
Read moreDesigns on Growth
An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.