This website uses cookies. Find out more.

Rotate your phone

Once that’s done you’ll be able to experience the Design Skillnet website perfectly.

This website uses cookies. Find out more.
Workshop

Mastering the Client Relationship | Jonathan Kirk

share
When:
Tuesday April 21, 2020 09:30 - 13:00
Add to calendar
Where:

Online

View on map
share

Arguably, the biggest variable between agencies lies not in levels of creativity but in the quality of their business relationships. Understanding what makes these relationships tick and how they can be strengthened is the key to client retention, development and commitment.

This workshop will cover:

  • Setting and aligning expectations at the beginning – starting as we mean to go on.
  • Common relationship pitfalls and how to avoid them – drawing on evidence from the hundreds of client interviews that Up to the Light conducts on behalf of design agencies.
  • Account management versus true client service.
  • Defining your approach to client service.
  • Understanding the client journey and anxiety points.
  • Ways to add value for the client and the agency.

FOR: Agency Owners & Account Directors – anyone involved with Business Development in Design & Creative Businesses.

Buy your tickets for Mastering the Client Relationship Here.

Cost:

Members: €195

Non-Members: €395

Biography:

Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.

Design Enterprise Skillnet training focuses on helping designers and design SMEs grow their business, up-skill their teams, and attract and service clients in a rapidly changing commercial landscape.

More events you might like

Read more
Event
Design Management Professional Diploma - Information Session
Monday, January 12th, 27th & February 2nd (various times available)

Join Design Skillnet for an information session on the Design Management Professional Diploma programme’s background context, structure, content, and gain insights on how it can take your business and career to the next level.

certificate in design for sustainability and circular economies Read more
Programme
Certificate in Design for Sustainability and Circular Economies
Wednesday 15th February 2023 14pm-17pm TBC (12-weeks duration)

Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.

what clients think 2023 Read more
Event
What Clients Think 2023
Thursday 16th February 2023 8:30 am -10 am

Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2023 ‘What Clients Think’ report.

redefining thought leadership workshop Read more
Event
Redefining Thought Leadership
Thursday 16th February 2023 10:30 am -1 pm

Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face-to-face workshop on redefining your agency’s marketing approach from selling to drawing clients through Thought Leadership.

Designs on Growth Read more
Programme
Designs on Growth
Thursday, 23rd February 2023 (six-month duration)

An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.