Arguably, the biggest variable between agencies lies not in levels of creativity but in the quality of their business relationships. Understanding what makes these relationships tick and how they can be strengthened is the key to client retention, development and commitment.
This workshop will cover:
- Setting and aligning expectations at the beginning – starting as we mean to go on.
- Common relationship pitfalls and how to avoid them – drawing on evidence from the hundreds of client interviews that Up to the Light conducts on behalf of design agencies.
- Account management versus true client service.
- Defining your approach to client service.
- Understanding the client journey and anxiety points.
- Ways to add value for the client and the agency.
FOR: Agency Owners & Account Directors – anyone involved with Business Development in Design & Creative Businesses.
Buy your tickets for Mastering the Client Relationship Here.
Cost:
Members: €195
Non-Members: €395
Biography:
Jonathan Kirk is the founder of Up to the Light, a consultancy that advises creative agencies on positioning and strategy, and all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice Jonathan’s senior roles have included Business Development Director of Fitch, the global brand design group, and New Business Director of Havas EHS (now Havas Helia), one of Europe’s largest agency networks. Jonathan is a founder member of the Design Business Association’s Experts Register and is a frequent conference speaker and trade press contributor.
Design Enterprise Skillnet training focuses on helping designers and design SMEs grow their business, up-skill their teams, and attract and service clients in a rapidly changing commercial landscape.
More events you might like
Read moreDesign Management Professional Diploma - Information Session
Join Design Skillnet for an information session on the Design Management Professional Diploma programme’s background context, structure, content, and gain insights on how it can take your business and career to the next level.
Read moreCertificate in Design for Sustainability and Circular Economies
Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.
Read moreWhat Clients Think 2023
Design strategist Jonathan Kirk will explore what designers and creatives can do better to master the client/agency relationship including sharpening new business activity and pitching, improving collaboration and a sense of partnership, and growing their clients’ business, based on the 2023 ‘What Clients Think’ report.
Read moreRedefining Thought Leadership
Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for a face-to-face workshop on redefining your agency’s marketing approach from selling to drawing clients through Thought Leadership.
Read moreDesigns on Growth
An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.