Rotate your phone

Once that’s done you’ll be able to experience the Design Skillnet website perfectly.


Attracting Clients

Thursday 11th May 2023 9:30am-12pm
Add to calendar

Delivered online via Zoom

View on map

100Archive, IAPI, Institute of Creative Advertising in Ireland (ICAD) and Institute of Designers in Ireland (IDI) members* : €125
Non-members: €175

Attracting Clients Thought Leadership marketing

Don’t Sell. Draw Clients to You.

A practical workshop on how to market your design business using thought leadership, based on real client insights from the ‘What Clients Think’ Report 2023*.

We know that 88% of clients like to ‘discover’ a new agency rather than feel sold to (from Up to the Light’s ‘What Clients Think 2022’ report). Therefore, it’s all about how to draw clients to you, as opposed to conventional techniques of breaking down doors.

To win the market, studios, agencies and creative businesses need to up their game with efficient thought leadership or high-quality marketing content strategies.

This practical workshop will focus on developing your studio’s/agency’s voice leveraging your brand authority and creating content to position your business in a way that will attract clients to you – like moths to a flame!

Using best-in-class thought leadership techniques, based on real client insights, you will learn:

  • How to develop a more effective, joined-up approach to your studio’s/agency’s marketing content.
  • How to create a measurable approach so that you can see a return on investment.
  • How to ensure that the agency develops a distinctive and authentic voice that reinforces its positioning.
  • How clients are viewing this type of content, what attracts their attention and what turns them off.
  • Examples of worst and best-in-class marketing content from agencies.

Join Design strategist Jonathan Kirk of Up to the Light (authors of the What Clients Think Report) for an exclusive online workshop on redefining your agency’s marketing approach from selling to drawing clients to you through Thought Leadership, based on client insights from the 2023 What Clients Think Report*.

Limited places so book your workshop ticket today!

*Authored by Up to the Light, the What Clients Think Report 2023 is a highly influential industry report and a revealing annual barometer of the client/agency relationship across different markets and levels of seniority, packed with invaluable facts and insights, based on 650 client interviews conducted on behalf of agencies.

About the trainer

Jonathan Kirk

Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.

For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.

More events you might like

IDI Forums Read more
Designers FORUMS
Next series: May-June 12pm-1pm

IDI’s Monthly Forums are all about giving you the opportunity to set your agenda to discuss the topics of most relevance to you with the people who understand most.⁠ ⁠The IDI’s Forums series give you a safe space to discuss the topics that are most pressing in your field of work, with others in the same position.⁠

Design Management Professional Diploma Taster Sessions Read more
Design Management Professional Diploma - Taster Sessions
May 16th, 22nd and June 6th, 22nd 12:30-1:30pm (May) - 12pm-1pm (June)

Join our Design Management Professional Diploma light bite taster events that will give you taster sessions that will give you a chance to experience the programme from a practical viewpoint.

Gail Anderson in conversation with Grace Enemaku Read more
Gail Anderson in conversation with Grace Enemaku
Thursday, June 22nd 2023 5-7pm

Join us for an intimate discussion between New York-based designer and illustrator Gail Anderson and award-winning Irish designer and illustrator, Grace Enemaku. Together they will discuss career journeys, what it is to be a woman of colour working in design, and how to influence change for good.

Chris Merrington Increase your profitability Read more
Multi-week courseWorkshop
Increase Your Profitability - 3 workshops with Chris Merrington
June 28th, July 5th & July 12th 10am to 11.30am

A Chris Merrington’s series of three workshops to ‘Increase Your Profitability. Maximise your profitability and pricing. Get Better Briefs and Budgets. Retain and Grow your Clients. All in 3 x 90-minute workshops.

Professional Diploma in UX Read more
Professional Diploma in UX Design
Next intake: 2023 (TBC) 6-month Programme

A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.

Designs on Growth Read more
Designs on Growth
Next intake 2023/2024 (TBC) (six-month duration)

An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.

Design Management Professional Diploma Read more
Design Management Professional Diploma
Next intake 13th September (10-month duration)

Developed for busy working professional designers and design function managers (not all design managers are designers) to empower them to take their business and careers to the next level.

certificate in design for sustainability and circular economies Read more
Certificate in Design for Sustainability and Circular Economies
January/February 2024 TBC (12-weeks duration)

Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.