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What Clients Think 2023

Thursday 16th February 2023 8:30 am -10 am
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Delivered in person face to face in Dublin Chamber

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Institute of Designers in Ireland (IDI) members* : FREE
Non IDI members: €45

What Clients Think 2023

Up to the Light’s ‘What Clients Think’ report is an eagerly anticipated, definitive annual snapshot of the client/agency relationship. Now in its 9th year, the 2023 report is based on 650 client interviews conducted on behalf of agencies, the highest-ever number. The report is packed with information, evidence and insight for agencies. As clients emerge out of the pandemic into some serious economic headwinds, find out how clients are coping and, crucially, what they want from agencies.

What do they really think about agencies’ new business and pitches, creativity, teamwork, value for money and building optimum client/agency relationships?

Join us on Thursday 16th February 2023 in person in Dublin. Jonathan Kirk will give us an exclusive preview of the report’s highlights, providing us with valuable insight into the world of clients to help you shape your offer for 2023

Limited places so book your ticket for What Clients Think 2023 preview today!

*Free for IDI members who book by February 14th with the 100% discount code available in the IDI Member’s Area.


About the trainer

Jonathan Kirk

Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.

For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.

“We tend to advocate the power of data insights for our clients, particularly consumer insights. However, when it comes to using these techniques to inform our own industry insights we seem more like the proverbial cobblers shoes. “What Clients Think” report, provides valuable insights from across a wide breadth of direct one-to-one interviews. There’s a broad range of interviews that make up this report which adds a macro view on the challenges and opportunities our clients face.”

Trevor O’Reilly, Chief Executive, Design Partners

‘Invaluable for knowing the honest truth in what clients think about working with agencies, which means we can do something about it to become better business partners. I look forward to reading this every year as it informs me in how we need to change in delivering better communications, services and relationships with clients. The report not only gives us an idea of what clients want from agencies, it gives me a better idea of what their own priorities are for the year.’

Simon Richards, Founder/Creative Director, RichardsDee

‘The ‘What Clients Think’ report is for me the most valuable industry publication of the year. As an agency owner, I find it extremely thought-provoking as it forces me to hold the mirror up to my face and ask myself the difficult questions. What’s more Jonathan Kirk is a trusted authority with razor-sharp insights and I’ve 100% confidence in the validity of the data. It’s literally the only document I have sitting beside my keyboard all year round.’

Jamie Helly, Founder & Chairman, Dynamo

'Any tool that helps us define opportunities within the client community and weaknesses within our own is a win-win in my book. Some of Jonathan’s insights simply encourage us to ‘get over ourselves’ and focus on, as he says.. ‘ what clients really want’.'

Mary Doherty, CEO, Red Dog

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