Rotate your phone

Once that’s done you’ll be able to experience the Design Skillnet website perfectly.

Event

What Clients Think 2023

share
When:
Thursday 16th February 2023 8:30 am -10 am
Add to calendar
Where:

Delivered in person face to face in Dublin Chamber

View on map
Cost:

Institute of Designers in Ireland (IDI) members* : FREE
Non IDI members: €45

What Clients Think 2023
share

Up to the Light’s ‘What Clients Think’ report is an eagerly anticipated, definitive annual snapshot of the client/agency relationship. Now in its 9th year, the 2023 report is based on 650 client interviews conducted on behalf of agencies, the highest-ever number. The report is packed with information, evidence and insight for agencies. As clients emerge out of the pandemic into some serious economic headwinds, find out how clients are coping and, crucially, what they want from agencies.

What do they really think about agencies’ new business and pitches, creativity, teamwork, value for money and building optimum client/agency relationships?

Join us on Thursday 16th February 2023 in person in Dublin. Jonathan Kirk will give us an exclusive preview of the report’s highlights, providing us with valuable insight into the world of clients to help you shape your offer for 2023

Limited places so book your ticket for What Clients Think 2023 preview today!

*Free for IDI members who book by February 14th with the 100% discount code available in the IDI Member’s Area.

Modules

About the trainer

Jonathan Kirk

uptothelight.co.uk

Jonathan Kirk is the founder of Up to the Light. The consultancy advises a significant proportion of the UK’s top 100 agencies across a wide range of issues concerned with business growth and improvement. As the leading provider of client surveys to the design industry, their insight into the client/agency relationship is unrivalled.

For the last 8 years Up to the Light has published the influential ‘What Clients Think’ report. This year’s report is based on 600 client interviews conducted on behalf of design agencies and is a revealing snapshot of the client/agency relationship.

As well as advising agencies, Up to the Light is also a brand consultancy that provides brand positioning and strategy for clients. So many consultants become theorists and teachers, slightly removed from reality, but Jonathan is continually involved at the sharp end presenting, pitching and delivering high-profile strategic work for brands. This is of huge benefit to his clients. He is a regular trade press contributor and conference speaker.

“We tend to advocate the power of data insights for our clients, particularly consumer insights. However, when it comes to using these techniques to inform our own industry insights we seem more like the proverbial cobblers shoes. “What Clients Think” report, provides valuable insights from across a wide breadth of direct one-to-one interviews. There’s a broad range of interviews that make up this report which adds a macro view on the challenges and opportunities our clients face.”

Trevor O’Reilly, Chief Executive, Design Partners

‘Invaluable for knowing the honest truth in what clients think about working with agencies, which means we can do something about it to become better business partners. I look forward to reading this every year as it informs me in how we need to change in delivering better communications, services and relationships with clients. The report not only gives us an idea of what clients want from agencies, it gives me a better idea of what their own priorities are for the year.’

Simon Richards, Founder/Creative Director, RichardsDee

‘The ‘What Clients Think’ report is for me the most valuable industry publication of the year. As an agency owner, I find it extremely thought-provoking as it forces me to hold the mirror up to my face and ask myself the difficult questions. What’s more Jonathan Kirk is a trusted authority with razor-sharp insights and I’ve 100% confidence in the validity of the data. It’s literally the only document I have sitting beside my keyboard all year round.’

Jamie Helly, Founder & Chairman, Dynamo

'Any tool that helps us define opportunities within the client community and weaknesses within our own is a win-win in my book. Some of Jonathan’s insights simply encourage us to ‘get over ourselves’ and focus on, as he says.. ‘ what clients really want’.'

Mary Doherty, CEO, Red Dog

More events you might like

IDI Forums Read more
Designers FORUMS
Next series: May-June 12pm-1pm

IDI’s Monthly Forums are all about giving you the opportunity to set your agenda to discuss the topics of most relevance to you with the people who understand most.⁠ ⁠The IDI’s Forums series give you a safe space to discuss the topics that are most pressing in your field of work, with others in the same position.⁠

Design Management Professional Diploma Taster Sessions Read more
Event
Design Management Professional Diploma - Taster Sessions
May 16th, 22nd and June 6th, 22nd 12:30-1:30pm (May) - 12pm-1pm (June)

Join our Design Management Professional Diploma light bite taster events that will give you taster sessions that will give you a chance to experience the programme from a practical viewpoint.

Gail Anderson in conversation with Grace Enemaku Read more
Event
Gail Anderson in conversation with Grace Enemaku
Thursday, June 22nd 2023 5-7pm

Join us for an intimate discussion between New York-based designer and illustrator Gail Anderson and award-winning Irish designer and illustrator, Grace Enemaku. Together they will discuss career journeys, what it is to be a woman of colour working in design, and how to influence change for good.

Chris Merrington Increase your profitability Read more
Multi-week courseWorkshop
Increase Your Profitability - 3 workshops with Chris Merrington
June 28th, July 5th & July 12th 10am to 11.30am

A Chris Merrington’s series of three workshops to ‘Increase Your Profitability. Maximise your profitability and pricing. Get Better Briefs and Budgets. Retain and Grow your Clients. All in 3 x 90-minute workshops.

Professional Diploma in UX Read more
Programme
Professional Diploma in UX Design
Next intake: 2023 (TBC) 6-month Programme

A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.

Designs on Growth Read more
Programme
Designs on Growth
Next intake 2023/2024 (TBC) (six-month duration)

An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.

Design Management Professional Diploma Read more
Programme
Design Management Professional Diploma
Next intake 13th September (10-month duration)

Developed for busy working professional designers and design function managers (not all design managers are designers) to empower them to take their business and careers to the next level.

certificate in design for sustainability and circular economies Read more
Programme
Certificate in Design for Sustainability and Circular Economies
January/February 2024 TBC (12-weeks duration)

Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.