Rotate your phone

Once that’s done you’ll be able to experience the Design Skillnet website perfectly.

Event Workshop

Winning the Market – Position your agency as a thought leader

Thursday, October 13th 9:30am-11am
Add to calendar

Delivered remotely via Zoom

View on map

Subsidised government funded rate: €95
Members of IDI, ICAD, 100 archive, IAPI* (subject to eligibility): €65

Winning the market - thought leadership marketing

As an agency, you are in the business of selling your expertise; but so are your competitors.

New marketing channels mean the war on agency content is real and regular content marketing just isn’t enough. How can you stand out from the crowd and win the market?

Positioning your agency as a thought leader in your industry is the most impactful way to showcase your expertise in your niche, build trust in your credentials, grab the client’s attention, uplift your agency’s reputation and stand out from your competitors.

Thought leadership is the cornerstone of any agency’s content and brand marketing strategy success. An efficient thought leadership strategy is a powerful tool to:

  • Strengthen your brand authority and reputation – Be recognised as an inspirational, trusted professional and go-to resource
  • Increase lead generation – Gain awareness among your target audience, drive traffic to your website and generate more client leads, talent and business partnership leads as a result.
  • Boost sales and customer retention – Provide value to your target audience, improve social proof, boost engagement online, nurture relationships with a dedicated audience

In this webinar, agency new business and marketing strategist Lucy Mann will help you unlock the wizard power of a true thought leader. Lucy will cover the following topics:

  • How do you decide what to be known for?
  • How can you create an impact in an overcrowded market?
  • Based on marginal gains thinking, techniques that everyone in the agency can start adopting today


Book your ticket

About the trainer

Lucy Mann


Lucy Mann – GunPowder Consulting founder – is an agency new business and marketing strategist and mentor. Creator and host of the Small Spark Theory® podcast and a DBA accredited expert, Lucy supports quietly brilliant independent agency leaders to attract, win and grow game-changing client relationships.

More events you might like

Read more
Designs on Growth
Next intake 28th September 2023 (six-month duration)

An innovative learning and development response providing owner/managers with best practice business management skills to support sustainability and increase revenue in their business.

Professional Diploma in UX Read more
Professional Diploma in UX Design 2023
Next intake: September, October, November 2023 6-month Programme

A unique 6-month university-accredited programme in UX for Designers and Creatives, combining online learning and live webinars to further develop business skills and build successful careers.

certificate in design for sustainability and circular economies Read more
Certificate in Design for Sustainability and Circular Economies
January/February 2024 TBC (12-weeks duration)

Invest in the Future of your design practice and continue your professional development with a Certificate in Design for Sustainability and Circular Economies, delivered by LSAD and accredited by TUS in partnership with Design Skillnet.